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Knowing our target is passionate about comedy, competition and camaraderie, we hid all kinds of cool shit throughout the site– like social posts, fan polls, ringtones, recipes and more. Because of the shallow structure, guys can spend as much or as little time as they want on the site and still have a good time. But the more they explore, the more they’re rewarded. Diving even deeper, sub-pages feature specific programs, like our new television campaign as well as random, yet related content vital to today’s youth. On top of all that, the product section has been completely overhauled so each page simply drips with appetite appeal as well as Slim Jim’s bold and extreme attitude. |
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Retail
For a guy who usually works in pixels, working on developing the spring retail direction for SlimJim was a fascinating experience. The brand has such amazing equity. Anyone between the ages of 20 and 50 can finish the line “Snap into a…”. Not to mention the bold, memorable colors and say-what-you-will, memorable Macho Man work. So we went after that sense of being the original and being unapologetic with our brand direction.
