QDOBA
QDOBA
A Break From The Ordinary
We’ve spent the last year elevating on QDOBA’s social presence. We do a wide range of content for them that ranges from the rapid response agile in-the-moment work, to planned evergreen organic content, influencer work, and larger big swing activations. The results have spoken for themselves. Below is a sampling of some of my favorite things that we’ve done this year.

QUESO CAP

We designed and fabricated plastic lids that fit over standard graduation caps, allowing graduates to bring chips and queso to their ceremony. We gave them away via a social media sweepstakes just in time for graduation.

180 million total impressions on and offline (+478%) and +992% lift on Insta, +276% lift on TikTok impressions.

We released the lids with a melodramatic tech product announcement teaser video and a home shopping network-style announcement video,.

ASTORIA x QDOBA

When a TikTok video of a young girl lamenting her missing guacamole went viral, QDOBA responded swiftly with a heartwarming video featuring its head chef acknowledging the mishap and sending Astoria a gift card for endless guac. They then crowned her as QDOBA’s honorary “Chief Guacamole Officer,” surprising her with an in-store experience where she learned to make guacamole alongside the CEO.

This activation also went viral on its own, garnering over 776 million impressions, +477% lift on Instagram, and +348% lift on Twitter, driving overwhelmingly positive sentiment online.

CHIP PANTS

We invented QDOBA “Chip Pants”, and did a streetwear fashion shoot during NY fashion week. We worked with HavasPR as well as our social channels to get the word out, and fans went wild. Along with the press.

We got 53 million impressions from ABC, NY Post, Media post and many others.

Andrei Iosivas x QDOBA

NFL players have turned the hallway entering their stadiums into a full blown fashion runway. Yoshi is especially known for his swaggy pregame fits, so, we swagged him out in iconic custom QDOBA gear with a sick pre-practice fit inspired by QDOBA! We had him film a sweet unboxing video connecting his drip with his fave QDOBA bowl.